Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
Our chart below summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the infographic design).
Get the code to embed the infographic on your site – a variety of sizes are available.
Read more in Search Engine Land’s Guide To SEO.